SLS Lawncare

SLS was a lawncare business in need of a re-branding. The logo they employed felt dated, uninspired, and lacked direction. Some objectives of the re-branding were to differentiate SLS from their competitors, create a brand concept that was memorable but still professional, create a logo that was neat, professional, modern, & that had personality. The owner’s Hispanic Heritage and his huge pink mower trailer were used as some beginning points of differentiation.



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