Branding proposal for the San Fermin Festival.
Every year the city of Pamplona, Spain hosts the annual SanFermin Festival, otherwise known as the “Running of the Bulls”. This iconic and death defying (literally) festival, attracts people from all over the world. Festival goers run for their life, in fear and excitement. It takes a certain person to run in the festival. A brave and daring person willing to conquer their fears, which is what most people go to do, aside from the drinking and partying. It’s a very liberating experience. The logotype and tag-line combine to challenge the dangerous personalities to “conquer the horns”.