Robertson Orthodontics

Robertson Orthodontics wanted a remarkable, memorable, and humorous cover design for their informational booklet. A unique cover with accompanying belly band was designed. The objective was to make patients smile as well as make them realize the ugly truth about bad teeth. Graphic/grotesque humor as well as taking advantage of production methods was used to convey the importance of having a beautiful smile, and even more important having it done at Robertson Orthdodontics.