El Taquito

El Taquito is a family owned restaurant that started in Austin and is one of the original places a resident could get Authentic Mexican Comida till the morning hours. They started from a taco truck and now have expanded to three successful restaurant locations, El Taquito’s brandmark was not coinciding with the feel of the restaurant and quality they are known for. Thus, a re-branding ensued. The objectives were to specifically stick to brandmark design and accompanying environmental signage and employee touchpoints.